The official site of bestselling author Michael Shermer The official site of bestselling author Michael Shermer

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Soul-Searching

Google as a window into our private thoughts

Scientific American (cover)

What are the weirdest questions you’ve ever Googled? Mine might be (for my latest book): “How many people have ever lived?” “What do people think about just before death?” and “How many bits would it take to resurrect in a virtual reality everyone who ever lived?” (It’s 10 to the power of 10123.) Using Google’s autocomplete and Keyword Planner tools, U.K.-based Internet company Digitaloft generated a list of what it considers 20 of the craziest searches, including “Am I pregnant?” “Are aliens real?” “Why do men have nipples?” “Is the world flat?” and “Can a man get pregnant?”

This is all very entertaining, but according to economist Seth Stephens-Davidowitz, who worked at Google as a data scientist (he is now an op-ed writer for the New York Times), such searches may act as a “digital truth serum” for deeper and darker thoughts. As he explains in his book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are (Dey Street Books, 2017), “In the pre-digital age, people hid their embarrassing thoughts from other people. In the digital age, they still hide them from other people, but not from the internet and in particular sites such as Google and PornHub, which protect their anonymity.” Employing big data research tools “allows us to finally see what people really want and really do, not what they say they want and say they do.” (continue reading…)

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Here Be Zombies

What the living dead can teach us about ancient prejudices
magazine cover

The 2014 premier of The Walking Dead—AMC’s postapocalyptic dystopian television series about zombies—was the most watched cable show in history. There have been a slew of popular zombie films such as Dawn of the Dead, Day of the Dead, Night of the Living Dead, 28 Days Later, I Am Legend and of course the perennial favorite Frankenstein. There is even a neuroscience text on the zombie brain, Do Zombies Dream of Undead Sheep? by Timothy Verstynen and Bradley Voytek (Princeton University Press, 2014), in which the authors consider real disorders that could turn the living into the living dead. Why are we so intrigued by zombies?

Zombies, for one thing, fit into the horror genre in which monstrous creatures—like dangerous predators in our ancestral environment— trigger physiological fight-or-flight reactions such as an increase in heart rate and blood pressure and the release of such stress hormones as cortisol and adrenaline that help us prepare for danger. New environments may contain an element of risk, but we must explore them to find new sources of food and mates. So danger contains an element of both fear and excitement. (continue reading…)

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