The official site of bestselling author Michael Shermer The official site of bestselling author Michael Shermer

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Bottled Twaddle

Is bottled water tapped out?
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In 1979 I started drinking bottled water. My bottles, however, contained tap water and were nestled in small cages on the frame of my racing bicycle.

Tap water was good enough then because we did not know how much healthier and tastier bottled water is. It must be, because Americans today spend more than $7 billion a year on it, paying 120 to 7,500 times as much per gallon for bottled water as for tap. Bottled prices range from 75 cents to $6 a gallon, versus tap prices that vary from about 80 cents to $6.40 per 1,000 gallons. We wouldn’t invest that for nothing, would we? Apparently we would. In March 1999 the Natural Resources Defense Council (NRDC) published the results of a four year study in which they tested more than 1,000 samples of 103 brands of bottled water, finding that “an estimated 25 percent or more of bottled water is really just tap water in a bottle — sometimes further treated, sometimes not.” If the label says “from a municipal source” or “from a community water system,” it’s tap water. (continue reading…)

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